MotoGP: partnership renewal for Ducati and Enel
Started last year, the partnership between the two Companies is extended until 2010.
Rome, january 14 2009 – Ducati and Enel still together: the two companies renew until 2010 the partnership agreement signed last year. The largest electrical Italian Company, second utility quoted one in Europe in terms of installed capacity, decides to tight again it’s brand and it’s image with the successful power of Ducati’s motorbikes.
The agreement provides the usage of Enel colours and brands on Ducati “Desmosedici GP” motorbike and also on overalls and helmets of official Ducati MotoGP Team’s riders.
Both Ducati and Enel together are celebrated leaders of Italian excellence in terms of innovation, productivity, competence. They link this qualities with fairness and rules’ respect and express winning power in sport as in business: Ducati is a exemplary Company famous all over the world; Enel is a multinational corporation operating in 22 countries worldwide: as European leader, its international expansion is, today, its best asset.
Enel and Ducati cooperation go beyond sport races : Enel is official electricity supplier of the Ducati motorbike Company established in Borgo Panigale near by Bologna.
Beyond the cooperation with Ducati, Enel endorses many sport events: swimming, tennis, basket. In this frame, Enel decides to enter in the motors world using the main entrance, binding its brand with the one of the MotoGP World Champions.